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South Congress epitomizes the hip, trendy ambiance of south Austin. It's possibly the best-known neighborhood in Austin for its unique, local shops and boutiques, diners, coffee shops, and lounges that line Congress Ave. The California-style food trucks that are now ubiquitous around town appeared here first and have been spreading out to other parts of town. Crowded with pedestrians at almost all hours, the neighborhood is a city hub and landmark, and a walkable exhibition of Austin's one-of-a-kind, slightly offbeat local character.